Is it too soon to follow up with that reporter? Is this a good day/time to do so? How do I make sure she reads my press release? Bottom line, how do I get my story in and on the news?
These questions and many more are addressed in the “Best PR Tip You Ever Got,” from 69 public relations pros from around the country. “Don’t make promises you can’t keep.” “Write a personal thank you note.” “…personal and tailored pitches get more media attention and coverage.” There’s even a tip from a PRSA Houston Board Member Leslie Friedman (see #23).
During the Houston PRSA annual elections coming up in August, members will be asked to approve new bylaws for the chapter. Nationally, Leadership Assembly delegates approved new PRSA bylaws in 2009 and chapters were asked to revise their own bylaws accordingly by the end of 2011.
In keeping with that mandate, the Houston PRSA Board has reviewed the suggested chapter bylaw template, made revisions to fit our chapter’s needs and now seeks membership approval. To take effect Jan. 1, 2012, the bylaws must be approved by two-thirds of those voting in the annual election (and we need a quorum of 25% of our voting members to participate in the election).
So what’s new in the bylaws?
- The most obvious changes are that our chapter officers will be elected by the membership annually and that directors will be elected to one-year terms annually.
- Directors will be limited to three consecutive terms. Officers other than the past president, president and president-elect will be able to succeed themselves once.
- The offices of treasurer and secretary may be combined and held by the same person, at the discretion of the board.
- The board will consist of president, president-elect, vice president, secretary, treasurer, past president, PRSA Leadership Assembly Delegates, seven directors-at-large, and the president of the Public Relations Foundation of Houston.
- All board members will be required to sign a conflict of interest policy.
Things that remain the same:
- Leadership Assembly delegates will still be required to be Accredited in Public Relations and will serve three-year terms. Successive terms are allowed.
- Bylaw amendments require a vote of two-thirds of the present members, provided a quorum is established.
But, don’t take our word for what the proposed bylaws say.
This is your chapter and you should be an informed member. You can read the proposed bylaws. Please make sure to ask questions, if you have them, to of the current chapter officers and directors.